AdIdxBot

AdIdxBot is Microsoft’s advertising-focused crawler used to evaluate landing pages associated with Microsoft Advertising (formerly Bing Ads). It performs targeted fetches to assess page load speed, relevance, redirects, content quality, and policy compliance. These checks help determine ad quality scores, eligibility, and overall user experience. Blocking AdIdxBot, may limit Microsoft’s ability to review landing pages, potentially affecting ad performance. Crawl activity is selective and low-volume, typically triggered when advertisers create or modify campaigns. Its purpose is to ensure that ad destinations meet Microsoft’s standards for safety, usability, and relevance. RobotSense.io verifies AdIdxBot using Microsoft’s official validation methods, ensuring only genuine AdIdxBot traffic is identified.