AdsBot

AdsBot-Google is Google’s crawler responsible for evaluating landing pages used in Google Ads campaigns. It performs desktop-focused checks on page quality, load speed, relevance, and policy compliance. These assessments directly influence ad quality scores, cost efficiency, and overall eligibility. Blocking AdsBot prevents Google from reviewing landing pages, which can degrade or disable ad performance. Crawl activity is selective and tied to active or recently modified ad campaigns rather than broad indexing. Its purpose is to ensure that advertisers maintain fast, trustworthy, and policy-compliant landing pages. It ignores the global user agent (*) rule. RobotSense.io verifies AdsBot/AdsBot-Google using Google’s official validation methods, ensuring only genuine AdsBot/AdsBot-Google traffic is identified.