AdsBot Mobile Web

Name: AdsBot Mobile Web
Author: Google

Ads

Verify AdsBot Mobile Web IP Address

Verify if an IP address truly belongs to Google, using official verification methods. Enter both IP address and User-Agent from your logs for the most accurate bot verification.

AdsBot-Google-Mobile bot is Google’s mobile-focused crawler used to evaluate the landing page experience for Google Ads. It simulates mobile device conditions to assess page quality, load performance, mobile usability, and policy compliance. These evaluations directly influence Google Ads quality scores and ad eligibility. If you run ads, blocking it may negatively affect ad performance because Google cannot verify the mobile landing page experience. Crawl activity is targeted and low-volume, triggered when ads are created, updated, or actively running. Its purpose is ensuring advertisers provide fast, compliant, and user-friendly mobile pages. It ignores the global user agent (*) rule. RobotSense.io verifies AdsBot Mobile Web/AdsBot-Google-Mobile using Google’s official validation methods, ensuring only genuine AdsBot Mobile Web/AdsBot-Google-Mobile traffic is identified.

This bot does not honor Crawl-Delay rule.

User Agent Examples

Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/W.X.Y.Z Mobile Safari/537.36 (compatible; AdsBot-Google-Mobile; +http://www.google.com/mobile/adsbot.html)

Robots.txt Configuration for AdsBot Mobile Web

Robots.txt User-Agent:AdsBot-Google-Mobile

Use this identifier in your robots.txt User-agent directive to target AdsBot Mobile Web.

Recommended Configuration

Our recommended robots.txt configuration for AdsBot Mobile Web:

User-agent: AdsBot-Google-Mobile
Allow: /

Completely Block AdsBot Mobile Web

Prevent this bot from crawling your entire site:

User-agent: AdsBot-Google-Mobile
Disallow: /

Completely Allow AdsBot Mobile Web

Allow this bot to crawl your entire site:

User-agent: AdsBot-Google-Mobile
Allow: /

Block Specific Paths

Block this bot from specific directories or pages:

User-agent: AdsBot-Google-Mobile
Disallow: /private/
Disallow: /admin/
Disallow: /api/

Allow Only Specific Paths

Block everything but allow specific directories:

User-agent: AdsBot-Google-Mobile
Disallow: /
Allow: /public/
Allow: /blog/

Set Crawl Delay

Limit how frequently AdsBot Mobile Web can request pages (in seconds):

User-agent: AdsBot-Google-Mobile
Allow: /
Crawl-delay: 10

Note: This bot does not officially mention about honoring Crawl-Delay rule.