YandexDirect

YandexDirect is a Yandex crawler used to evaluate landing pages associated with ads running on the Yandex.Direct advertising platform. It fetches pages to assess content relevance, load speed, redirects, layout, and compliance with Yandex advertising policies. These checks directly influence ad approval, quality scores, and delivery performance. The bot is not a general search crawler and does not index content for Yandex Search. Blocking it may affect ad review or campaign effectiveness. Crawl activity is targeted and low-volume, typically triggered when ads are created, updated, or periodically reviewed for policy compliance. It ignores the global robots.txt user agent (*) rule. RobotSense.io verifies YandexDirect using Yandex’s official validation methods, ensuring only genuine YandexDirect traffic is identified.